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The Channel Hack, Episode 4 - Marketplace Master with Michael Musselman

In this conversation, Simon and Ollie interview Michael Musselman, the ...

In this conversation, Simon and Ollie interview Michael Musselman, the VP of Channel and Alliances at Astronomer. They discuss the evolving landscape of channel sales and partnerships, particularly in the ...context of cloud service providers like AWS, Google, and Azure. Michael shares his insights on building successful partnerships, the importance of understanding the partner's business, and the need for a give-and-take relationship. He also emphasizes the value of aligning with the market trends and leveraging the power of the cloud service providers.

Overall, the conversation highlights the importance of effective channel strategies in driving business growth. In this conversation, Michael Musselman discusses the importance of leveraging the channel and partner strategy to scale revenue for startups. He emphasizes the need to build relationships with cloud service providers and other strategic partners to generate qualified pipeline and close deals faster. Musselman introduces the concept of the 5 C's (Co-sell, Co-build, Co-market, Consumption, and Champions) as a framework for evaluating and developing successful partnerships. He also highlights the growing influence of cloud service providers in the software sales market and the need for companies to adapt to this trend.

Key Takeaways:

• Building successful partnerships requires understanding the partner's business and adding value to their operations.
• The evolving market trends indicate that every business is becoming a technology or software business, and cloud service providers play a crucial role in this transformation.
• Effective channel strategies involve aligning with market trends, leveraging the power of cloud service providers, and nurturing strong relationships with partners.
• Balancing the give-and-take relationship in partnerships is essential, where adding value to the partner's business should come before asking for favors.
• The channel sales role requires individuals with attributes like an entrepreneurial spirit, curiosity, and a growth mindset. Leveraging the channel and partner strategy can have a significant impact on the size and speed of deals.
• Building relationships with cloud service providers and strategic partners is crucial for generating qualified pipeline and closing deals faster.
• The 5 C's (Co-sell, Co-build, Co-market, Consumption, and Champions) provide a framework for evaluating and developing successful partnerships.
• Cloud service providers are playing an increasingly influential role in the software sales market, and companies need to adapt to this trend.[+] Show More

The Channel Hack, Episode 3 - Channel Amplifies Pipeline with Gardner Johnson

Gardner Johnson discusses his experiences and challenges in building ...

Gardner Johnson discusses his experiences and challenges in building successful channel ecosystems. He shares his journey from direct sales to the channel and how he developed a playbook for repeatable ...and scalable channel success.

Gardner emphasizes the importance of data and metrics in understanding partner performance and driving success. He also highlights the need for buy-in from the entire go-to-market organization and the value that a well-executed partner ecosystem can bring. The hiring criteria for partner managers are similar to those for account managers, focusing on intelligence, entrepreneurship, and a sense of urgency.

In this conversation, Gardner and the hosts discuss the qualities and skills required for success in partner management roles. They highlight the importance of drive, coachability, and experience in building successful partnerships. They also explore the challenges of convincing AEs to transition into partner roles and the need to check ego and take a backseat in sales campaigns.

The conversation delves into the critical role of champion building in partner management and the need to build champions both internally and externally. They also discuss the evolving role of the channel in the changing buyer landscape and the emergence of marketplaces. Gardner shares his insights on why the channel is becoming more important and the potential for a channel-first approach. The conversation concludes with Gardner discussing his new role at Codeium and the exciting opportunities in leveraging AI and large language models to solve specific business problems.

Key Takeaways

• Building a successful channel ecosystem requires buy-in from the entire go-to-market organization.
• Data and metrics are crucial in understanding partner performance and driving success.
• A well-executed partner ecosystem can bring significant value to an organization.
• The hiring criteria for partner managers are similar to those for account managers, focusing on intelligence, entrepreneurship, and a sense of urgency. Drive, coachability, and experience are key qualities for success in partner management roles.
• Convincing AEs to transition into partner roles can be a challenge, as it requires checking ego and taking a backseat in sales campaigns.
• Champion building is crucial in partner management, both internally and externally.
• Enablement plays a critical role in building successful partner ecosystems.
• The channel is becoming more important due to the emergence of marketplaces and changing buyer behaviors.
• AI and large language models offer opportunities to solve specific business problems and drive meaningful business value.[+] Show More

The Channel Hack, Episode 2 - Predictable Scalable Revenue with Ghazal Asif Fahadi

Ghazal Asif Fahadi, VP of Channels, Alliances, and Inside Sales at ...

Ghazal Asif Fahadi, VP of Channels, Alliances, and Inside Sales at Rubrik, shares her expertise on the importance of channel partnerships in software sales. She highlights two primary reasons why ...companies often get the channel playbook wrong: inadequate measurement of channel impact and working with too many partners.

Ghazal emphasizes that companies often fail to track the incremental contribution of the channel to the business, leading to mistrust and self-sourcing of deals. To address this, she recommends measuring the deals that are sourced by partners and approved by reps to ensure accurate tracking. This approach will enable companies to understand the channel's true impact and make data-driven decisions.

Ghazal advises companies to highly qualify their partners, commit to a few strategic partners, and invest in them instead of trying to work with a large number of partners. This strategic approach will allow companies to build stronger relationships, improve focus, and increase accountability.

Ghazal attributes the failure of the conventional channel playbook to the lack of understanding of the channel's true impact, particularly among software companies. She notes that many large technology companies that have grown up in the hardware industry may not fully comprehend the importance of measuring channel contributions. This gap in understanding can lead to misguided strategies and ineffective channel partnerships.

Ghazal shares a personal anecdote about a turning point at AppDynamics, where they realized the need to establish leading indicators for their channel partners. These leading indicators would help track progress, ensure accountability, and provide a more sales-organization-like approach to the channel. Rubrik has implemented a set of leading indicators to measure the performance of their channel partners, including:
* Deal registration: The number of deal registrations submitted by partners
* Deal registration conversion: The conversion rate of deal registrations into opportunities
* Opportunity conversion: The conversion rate of opportunities into closed deals
* Save the Data: A group of people who learn about the chaos caused by cyber attacks and attend events that generate pipeline
* Account mapping: Research and identification of high-potential accounts
* Propensity to buy: Researching and identifying accounts with a higher likelihood of purchasing the company's technology[+] Show More

The Channel Hack, Episode 1 - Channel Forward Approach with Tom Henderson

The Importance of Channel Sales and Leveraging Partnerships Tom ...

The Importance of Channel Sales and Leveraging Partnerships

Tom Henderson, VP of Worldwide Channel at Wiz, delves into the world of channel sales and provides valuable insights on how to implement ...a successful channel go-to-market strategy. As someone who has spent years working in the channel sales ecosystem, Tom shares his personal experiences and expertise, highlighting the misconceptions and strategies that companies often overlook.

According to Tom, many playbook companies struggle to effectively leverage the channel due to a lack of understanding of how to build a channel sales motion. He attributes this to a focus on direct sales and neglecting the importance of building relationships with partners. Tom emphasizes the need for a channel-forward approach, where companies prioritize building trust and relationships with partners to generate revenue.

Tom highlights the numerous benefits of leveraging the channel, including reduced rep ramp time, bigger deal sizes, and faster deal cycles. He also mentions the importance of pipeline generation and marrying it with channel sales. Tom suggests that companies should focus on understanding what their partners do well and building champions, as this is key to successful deal-making.

The podcast stresses the importance of building trust and relationships with partners to generate revenue. Tom emphasizes the need for executives to provide sponsorship and support, as well as for companies to spend time with partners and build trust. This trust is essential for partners to generate revenue and for companies to achieve their goals.

Tom emphasizes the importance of executive sponsorship and building champions at the executive level to help reps become more productive. He suggests that having a business partner mindset is essential for success, and that companies like Pure Storage have demonstrated this by making their channel person a business partner of the second-line manager.

The podcast also discusses the importance of having a playbook and structure to make the most of the channel's potential. Tom has developed a playbook that has evolved through his different jobs and companies, and emphasizes the importance of getting reps productive and having good RD enablement.

Tom speaks about building a team with a mix of experienced sales reps and people who have run their own companies. He emphasizes the importance of molding each person's growth and development, and suggests that it's not necessary to hire people with 10,000 hours of experience, but rather those who are curious and have good DNA.

Tom's playbook is quite prescribed, but he emphasizes that it can be adjusted to fit the channel by moving a few parts. He suggests that having a business partner mindset and a clear structure is essential for success in the channel.[+] Show More

The Playbook Universe Episode 19 | Arturo Marin - Transformed Sales Leader

Summary of Arturo Marin's Transformation Journey: From Salesperson to ...

Summary of Arturo Marin's Transformation Journey: From Salesperson to Successful Leader

Early Career Challenges

Arturo Marin, the Chief Revenue Officer (CRO) of cast.ai, shares his remarkable transformation journey from being a talented ...salesperson to a successful leader. In the early stages of his career, Marin reflects on his time at SAP, where he was initially successful due to his "take-charge" personality. However, his inability to accept feedback and criticism from others led to a significant issue - his entire team quit. This critical moment forced Marin to realize the importance of adaptability and humility in leadership.

Mentorship and Growth

Marin's awakening was a turning point in his career. He met his first mentor, Bob Ranaldi, at PTC, who taught him the value of selling by emphasizing the importance of process, prioritizing transparency, and adapting to new challenges. Marin was initially hesitant to learn from Ranaldi but eventually developed the skills to lead and retain top talent, resulting in increased revenue.
Marin's growth continued under the guidance of another mentor, Helio Samora, who instilled in him the responsibility that comes with leadership. Samora encouraged Marin to take on leadership roles, which ultimately led to his appointment as the director of Latin America.

Leadership Roles and Success

Marin's success in Latin America caught the attention of Jason Eubanks, who approached him to lead the Latin America team for Meraki, a Cisco acquisition. Despite initial hesitation, Marin took on the challenge and led the team to success.
Throughout his journey, Marin credits his mentors for providing valuable guidance and support, which helped him evolve into a high-potential CRO. His mentors, including Helio and Bob, taught him the importance of following a process, prioritizing transparency, and adapting to new challenges.

Key Takeaways and Insights

Marin's story highlights several critical factors that contributed to his success in sales and leadership:
1. Mentorship: Marin emphasizes the importance of choosing leaders and mentors who can guide and mentor young salespeople, providing valuable advice and feedback.
2. Continuous Learning: Marin believes that being open to learning from others, asking for help, and surrounding themselves with people who are better than them have been critical to their success.
3. Adaptability: Marin's ability to adapt to new challenges and learn from his mistakes has been instrumental in his growth as a leader.
4. Diversity: Marin's experience with diverse mentors and leadership styles has taught him the value of embracing different approaches, which has greatly benefited his development as a leader.

In conclusion, Arturo Marin's transformation journey from a talented salesperson to a successful leader serves as a testament to the power of mentorship, diversity, and continuous learning. His story provides valuable insights for those looking to build a successful career in sales and leadership.[+] Show More

The Founders Edition, Episode 6 - Laurent Gil - Founder Led Sales

**Finding Product-Market Fit and Building a Successful Company** ...

**Finding Product-Market Fit and Building a Successful Company**

Laurent Gil, co-founder and Chief Product Officer of cast.ai, shares his insights on finding product-market fit and how it drives organizational success. Discover ...how elite sales, combined with product-market fit, create a successful company.

**Journey as an Entrepreneur**

Laurent recounts his entrepreneurial journey, from his 2005 startup using facial recognition technology acquired by Google to founding a cybersecurity company leveraging GPUs for machine learning. Learn how he overcame skepticism and demonstrated the potential of facial recognition, paving the way for digital sharing and social media.

**From Idea to Success**

Laurent emphasizes that commercial viability comes from solving real problems, not just building cool products. He underscores the importance of understanding issues and developing effective solutions.

**Cast AI: Optimizing Cloud Costs**

Laurent's company, Cast AI, tackles the problem of cloud over-provisioning, where 87% of machine utilization is wasted. Cast AI's engine dynamically adjusts resources in real-time to optimize costs, especially for applications with variable user traffic.

**Key Insights**

- Over-provisioning wastes 87% of machine utilization.
- Cast AI dynamically adjusts cloud resources to optimize costs.
- Beneficial for applications with variable user traffic.

**Case Study: Bank Client**

Learn how a bank client used Cast AI to scale compute resources based on user activity, minimizing waste and reducing costs during off-peak hours.

**Challenges in Selecting Machine Types**

Laurent discusses the difficulty of choosing the right machine type from numerous options. Cast AI automates this process, selecting the most efficient machine based on real-time usage and cloud provider availability.

**Traction and Scalability**

Discover how Cast AI developed its technology with a California client, optimized their compute resources, and gained traction with other clients, becoming a scalable solution for cloud optimization.

**Actionable Insights**

- Understand and solve real problems.
- Optimize cloud costs to reduce waste.
- Utilize technology like Cast AI for real-time resource adjustment.

Laurent's experiences offer valuable lessons for entrepreneurs and tech professionals on finding product-market fit and building successful companies.[+] Show More

The Founders Edition, Episode 5 - Eli Finkelshteyn, Build a Need to Have!

The Journey of a Founding Entrepreneur: Leveraging Experience and Data ...

The Journey of a Founding Entrepreneur: Leveraging Experience and Data to Build a Successful E-commerce Solution

Background and Motivation

Eli Finkelshteyn, CEO and founder of Constructor, has a background in computational linguistics ...and data science, which led him to work in search technology. His experience in search algorithms and his observation of e-commerce companies re-reinventing the wheel sparked the idea to build a specialized search solution for e-commerce.

The Founding Journey

Finkelshteyn saved for years and gained industry understanding before starting his company. He spent three months building the product before starting testing in different environments. The early stages of the business were a rollercoaster, but he remained driven to prove the value of his solution.

Product-Market Fit and ROI

The company's goal is to provide a search technology that ecommerce businesses can use to improve their customer experience and increase revenue. Finkelshteyn emphasizes the importance of finding product-market fit, creating a compelling event that customers need, and mapping that to a clear return on investment.

Case Study: Solving a Problem for a Client

The company's co-founder shares the story of how they founded their company by solving a problem for a client. The company started by solving a problem for an e-commerce company, focusing on metrics that the business cared about, such as revenue, conversions, and profit. The product improved the search functionality for the client, leading to a 2% increase in conversions and a significant return on investment.

Overcoming Sales Challenges

Eli emphasizes how the focus was on building a product that solved a problem which in turn enabled them to rely on the data to speak for itself. They would convince a customer to try their product and demonstrate the value of their product by showcasing the results in the customer's own data.

Revenue Growth and Partnerships

The company has seen significant growth, with data showing that they are generating an additional $10-20 million in revenue due to their product. The speaker notes that they are working with big companies and that even a small percentage lift in revenue can result in significant gains. The company has also partnered with Bernd Mahrlein, a respected expert in the field, to improve their marketing and sales approach.

Unique Sales Process

The company's sales process is focused on providing proof to customers within their own data before they pay. They use a unique process that involves installing two lines of JavaScript on a customer's website to collect anonymized clickstream data. This data is then used to identify areas where the customer's product discovery is falling down and where customers are not finding what they are looking for.

Actionable Insights

1. Focus on data-driven decision making: Rely on your product's capabilities to speak for themselves, rather than relying solely on sales and marketing efforts.
2. Focus on solving a specific problem: Identify a specific problem that your product solves and tailor your marketing and sales efforts to that specific need.
3. Collaborate with industry experts: Partner with respected experts in your field to improve your marketing and sales approach.
4. Focus on ROI: Emphasize the clear return on investment that your product provides to customers.

By following these actionable insights, entrepreneurs can learn from Eli Finkelshteyn's journey and gain valuable insights into building a successful e-commerce solution.[+] Show More

The Playbook Universe Episode 18 | Mike Earnest - Building Power Teams

Unleashing Leadership Potential: Insights from Mike Earnest, VP of ...

Unleashing Leadership Potential: Insights from Mike Earnest, VP of Worldwide Sales at Wiz

As the VP of Worldwide Sales at Wiz, Mike Earnest has achieved unparalleled success, rising from a sales ...representative to a leadership role in just 4-5 years. His journey is a testament to the power of hard work, dedication, and a profound understanding of what drives sales. In this article, we'll delve into Mike's insights on leadership, sales, and management, exploring the essential principles that have fueled his success.

Understanding Customer Pain Points: The Key to Unlocking Success

Mike's approach to sales is centered around understanding customer pain points. Rather than focusing on features and functionalities, he emphasizes the importance of identifying and addressing the underlying issues that impact a company's bottom line. This empathetic approach has allowed him to build strong relationships with clients and drive meaningful sales.

Building a High-Performing Sales Team: The Earnest Formula

Mike's leadership philosophy is built around the concept of "inspect and improve." He emphasizes the importance of setting high standards and continually evaluating and refining processes to achieve excellence. He also believes that leaders must "earn the right" to inspect by aligning their goals with the organization's objectives.

The Art of Coaching Conversations: Empowering Team Members

Effective coaching conversations are critical to Mike's leadership approach. He encourages leaders to focus on progress, solutions, and improvement rather than criticism or blame. By doing so, leaders can empower team members to take ownership and drive results.

The Power of Accountability: Setting and Tracking Goals

Mike stresses the importance of setting goals and holding team members accountable for achieving them. By working together to establish clear objectives, leaders can ensure that everyone is aligned and working towards the same goal.

People Matter: The Importance of Human Relationships

In an era of automation and technology, Mike believes that human relationships remain essential. Leaders should prioritize communication, empathy, and understanding to foster a culture of collaboration and trust.

Leadership by Example: Setting a High Standard

Mike emphasizes the importance of leadership by example. Effective leaders set a high standard and inspire others to do the same. By modeling the behaviors and values they wish to see in their team members, leaders can cultivate a culture of excellence.

The Role of Data: Informing Decisions and Driving Success

In a large organization, data and metrics play a crucial role in decision-making. Mike advocates for using data to inform decisions, continually evaluating progress, and making adjustments as needed.

A Personal Approach to Leadership

Mike believes that leaders should rely on real-time feedback and collaboration to drive success. By fostering open communication and empowering team members, leaders can create an environment that fosters creativity, innovation, and growth.

In conclusion, Mike Earnest's leadership philosophy is built upon a foundation of empathy, understanding, and empowerment. By focusing on customer pain points, building a high-performing sales team, and leveraging data to inform decisions, he has achieved remarkable success. As leaders, we can learn valuable lessons from his approach, applying these principles to drive our own leadership journeys.[+] Show More

Special Edition | Carlos Delatorre - Get to Elite!

Developing World-Class Talent: Leadership Lessons from Carlos ...

AI Gives Developers Superpowers by Graham Moreno, VP WW Sales at Codeium

The Power of AI in Unlocking Developer Potential: A Personal Insight ...

The Power of AI in Unlocking Developer Potential: A Personal Insight from Graham Moreno Transitioning from VP Sales at Grafana Labs to VP WW Sales at Codeium.

Have you ever faced ...a crossroads in your career that made you question the direction you were heading? Graham was there, contemplating a leap from Grafana Labs to an exhilarating new role as VP of Worldwide Sales at Codeium. The decision wasn't just about a change in job titles or money but a shift towards a future where AI transforms how developers work.

In this episode we discus;

Codeium
Graham discusses leaving his previous role at Grafana Labs to take on the position of VP of Worldwide Sales at Codeium. He was excited by Codeium's differentiated approach to using AI through autocomplete, chatbots and personalization tools to help developers work more efficiently.

Codeium's Solutions
Codeium offers a hybrid model of both SaaS and on-premise solutions. This addresses important customer concerns around data security and control. Their technology quantifies the value it provides through metrics showing a 46% increase in lines of code generated and 40-70% faster onboarding of new users.

Validating Product-Market Fit
Graham highlights how Codeium has validated its product-market fit through rapid growth and a large free user base. He believes there is massive opportunity in the AI space and sees potential for Codeium to develop an entire platform beyond individual solutions.

Focus on Customer Needs
A key focus is quantifying the value and ROI Codeium delivers for customers. The hybrid deployment options and focus on not limiting choices were also important factors driving large enterprise deals. Sales processes are adapted based on customers' security and metrics requirements for AI purchases.

Graham's Vision for Codeium
He shares his vision of Codeium using its technology to truly give developers "superpowers" and radically transform productivity. Graham is excited by Codeium's future roadmap to realize this potential.

The journey isn't just about business growth; it was about personal growth too. Transitioning into a role that bridges sales and cutting-edge AI technology is teaching Graham the importance of aligning career paths with future tech landscapes.[+] Show More

The Playbook Universe Episode 17 | Josh Reiner - The United state of Europe

Proven Career Journey in International Business The podcast episode ...

The Playbook Universe Episode 16 | Sam Costello - The North Star is the Customer

Sam Costello shares his career journey and insights on reinventing ...

Sam Costello shares his career journey and insights on reinventing oneself to achieve success in sales and leadership roles spanning banking, top tech companies, and startups.

Influenced by his father and ...grandfather's sales backgrounds, Sam earned a finance degree but ensured his first job involved sales. Early days working for his brother's landscaping business shaped Sam's customer-first mindset. This focus on customer success became central to his approach.

A chance encounter opened Sam's eyes to tech sales. He pivoted to CA Technologies and learned enterprise software sales. Sam credits CA with providing his sales foundation. Major successes followed at Oracle, including a $30 million deal.

But it was a conversation with that client's CIO that sparked Sam's interest in startups. He joined Perfecto Mobile and embraced mentorship from sales gurus Keith Butler and Rob Watson. Their MEDDIC mindset approach to sales transformed Sam's perspective to always focus on customer success.

Sam stresses the importance of seeking feedback and remaining coachable to drive continual growth. Even today, he focuses on enabling his team. After Perfecto, Sam saw joining Harness and its mission as his next opportunity to make an impact.

Though Sam remains dedicated to driving Harness's success, his broader purpose is helping people through work and philanthropy. He may start a foundation someday. For now, building something great at Harness motivates him.

Key Takeaways:

- Start with the customer's needs to drive success
- Pivoting into new opportunities can unlock potential
- Embrace mentorship from sales experts to evolve
- Remain coachable and seek feedback to grow
- Find purpose beyond your company's mission
- Take risks to reinvent yourself throughout your career

Sam's story provides inspiration for achieving success by putting customers first, leveraging mentorship, and continually reinventing your career. His insights apply to sales and beyond. It's a must watch![+] Show More

The Channel Hack, Episode 4 - Marketplace Master with Michael Musselman

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