DEAR FUTURE CRO | by Culture Crunch x GrowthQ – Larry Satterfield

Hunters and Unicorns Productions

Dear Future CRO – A Culture Crunch and GrowthQ collaboration

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The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs.

“Remember that you’re a CRO because you were a great sales leader and being a great sales leader is the first priority of the CRO. Don’t forget the things about sales leadership that are important – building high performance teams, giving great sales coaching to the sales leaders, and talking to the customers of your organization. You are the top salesperson in the organization with access to every customer and every top salesperson so take advantage and understand what’s working in your organization and what’s not.”

Today we are joined by Larry Satterfield, retired Sales Leader at Jazz Networks, to talk about his professional career from learning the sales playbook back in the eighties, to becoming the Sales VP for companies like Dell, Tanberg, and Cisco. Leading with the philosophy of “lift as you climb”, Larry has solidified the science behind sales growth and competitiveness and is currently coaching CEOs and CROs across the industry, consistently creating opportunities and sponsors for the next generation of future revenue leaders to shine. Join in to listen to Larry’s expert opinion on how to transition from sales to leadership as well the value of mentorship and sponsorship, and what it can do for your company. Sharing his strategies for increasing diversity and minimising unconscious bias in the hiring process, Larry talks about his personal journey from the bottom to the top and offers valuable advice to young professionals looking to get into leadership positions.


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