6. Hunters and Unicorns – 202020 Mastery Mission – Bernd Maehrlein

Welcome to Hunters and Unicorns, 20/20/20 Mastery Mission. 

20 topics, 20 guests for 20 minutes. 

We’re here to unlock tribal wisdom from tech sales legends to help you get one step closer to mastery. 

Today we are joined by Bernd Mahrlein, Vice President Central & Eastern Europe at Lacework, the data-driven security platform for the cloud. 

In episode 6, Bernd shares his wisdom with us on what it really takes to be the ‘first man on the ground’ in a new territory and offers his strategic advice to individuals who are about to take this career defining step for the first time. 

“Things change constantly. You need to realize the things you can change and the things that you cannot. If you cannot change it, simply put a check mark behind it, leave it to the side and make sure it doesn’t emotionally get a hold of you in any way and focus on the things you can influence.” 

As an experienced SaaS leader, Bernd knows how to build a unicorn from the ground up and carry the burden of success or failure on his shoulders. With in-depth insight into the reality of a ‘first man on the ground’ role, Bernd discusses how to lead with transparency and shares his tactics for validating new opportunities, managing extreme pressure, and adapting to unforeseen challenges and constantly evolving success measures.  

Listen to our story session to discover more on how to apply Bernd’s strategies to real life business scenarios, and learn preparation tactics, research tips, and practices to best prepare for a ‘first man on the ground’ role.   




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