4. Hunters and Unicorns – 202020 Mastery Mission – Part 2 – The Stories – Keith Butler

In this story session we cover:

• Game changing examples of saving deals by aligning with Economic Buyers

• How to view technology from the Economic Buyer’s perspective to win deals

• How to connect problems to technology to avoid champion train wrecks

Today we are joined by Keith Butler, Chief Revenue Officer at Observe Inc, for a Hunters and Unicorns exclusive.

“People will follow you if they believe that you can take them somewhere they can’t get by themselves – that is champion building. The customer will see that this person can help them solve a problem and they can’t do it without them.”

Whether you’re at the top of your game or just starting out, listen discover how to apply Keith’s methodologies to real life business scenarios and learn preparation tactics, research tips, and best practices to prepare for your next meeting with an Economic Buyer.

“Are you on the mission?”


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