4. Hunters and Unicorns – 202020 Mastery Mission – Lauren Ball

Welcome to Hunters and Unicorns, 20/20/20 Mastery Mission.   


20 topics, 20 guests for 20 minutes.   


We’re here to unlock tribal wisdom from tech sales legends to help you get one step closer to mastery.   


Today we are joined by Lauren Ball, VP Commercial Sales at Auditboard, the leading cloud-based platform transforming audit, risk, and compliance management. 


In episode 4, we chat with Lauren about how to navigate your career as a female in the technology industry and the importance of finding your “Why?” in order to progress in both your personal and professional life.  


You have to believe in yourself, you have to be authentic and know you because if you don’t know you, you’re not going to be able to be successful in whatever it is you’re trying to accomplish and just like we learned with the playbook, you’ve got to ask, why?” 


Describing the playbook as a “guardrail” and “the biggest gift I’ve been given in my career”, Lauren explains how adopting playbook structures and processes transformed her career and enabled her to adapt to ever-evolving customer needs and succeed in a fast-developing technology landscape. She identifies some of the typical challenges that female workers run into in male-dominated industries and offers her advice on how to find your voice, overcome imposter syndrome and stay true to your authentic self, whilst adhering to playbook methodologies.  

Discussing her hands-on, team-oriented management style, Lauren provides guidance to the next generation on the importance of self-belief and how to accelerate your career in technology by understanding your “Why?” and setting attainable goals for the present that directly relate to your future aspirations.  

Sharing key insights and experiences from her own career, Lauren embodies transparency and openly shares her story to help others “find a way”.  


Listen to our story session to discover more on Lauren’s extraordinary career trajectory, how to apply her strategies to real business scenarios and learn tactics, tips, and best practices for navigating your future career in technology.  



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