17. Hunters and Unicorns – 202020 Mastery Mission – Part 2 – The Stories – David Boyle

In this story session we cover:  

– How to beat competition using the Value Framework

– Recent examples of how David has used the Value Framework to win transformational deals

– Examples from David’s past of how not using the value framework has led to failure Strategies that will help you test whether your champion is ready to sell on your behalf.

Today we are joined by David Boyle, Strategic Accounts leader at Aware, for a Hunters and Unicorns exclusive.