13. Hunters and Unicorns – 202020 Mastery Mission – Stuart Simmons

Welcome to Hunters and Unicorns, 20/20/20 Mastery Mission.   


20 topics, 20 guests for 20 minutes.   


We’re here to unlock tribal wisdom from tech sales legends to help you get one step closer to mastery.   


Today we are joined by Stuart Simmons, RVP Northern Europe at Lacework. 


In this interview, Stuart discusses the attitudes and belief systems that underpin consistently high achievement in sales, and how anyone in sales can use this knowledge to help their business grow. Regarded as a fearless executioner, Stuart elaborates on how his experience inside the industry has enabled him to view senior level individuals through a different lens and shape his sales strategy from a new perspective. 


It’s about mindset and it’s the compass by which you execute an account. If you start with that belief system on day one, the hardest thing then is to execute with discipline against that every single day, because invariably you come up with a great vision and strategy but because it’s set against big hairy audacious goals, it’s not going to come easy. You have to apply rigor, governance and discipline every day and have an unwavering focus and belief system.” 


In a world where customers are infinitely more sophisticated than ever before, Stuart provides key preparation techniques to help you elevate yourself and articulate value, especially within larger accounts, and explains the importance of “thinking big” and attaching yourself to board level initiatives to drive impact and attract attention from C-suite execs.  

Stuart believes that audacious goals drive action and talks us through the importance of consistent communication and how to set a bold vision and execution strategy for your customer from day one to enable growth and inspire the creation of solutions beyond expectation. 

Sharing key insights and advice on how to accelerate execution in big accounts, Stuart talks us through his strategies for success and tactics you can use to make a good first impression, maximise your chances of qualification and remain focussed on your ultimate objective. 


Listen to our story session to discover real business examples of how Stuart’s approach to sales has generated transformational results and learn how to apply his strategies and adapt your own belief system to navigate a successful future career in technology.  


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