THE 33 CxO’s Presales Edition

In the Presales Edition of The 33 CXOs we explore the crucial role of the presales organisation in what is regarded as the greatest success story in software sales.
When John McMahon took over as the Head of Sales within BladeLogic, he had a clear vision to create a sales and presales organisation that was in complete unison. What transpired became a sales rhythm which remains the golden standard for best practice within the most successful technology companies in the world.
The effects of a value-driven, technical sales function transcended the boundaries of presales. The playbook has helped trailblaze best practice within Customer Success, Value Engineering, Professional Services and even Product Management.
We uncover the stories and playbooks of the most talented technical sales leaders in the industry who are driving the technology companies of the future.